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ATN’s Punjabi Channel gets new programming

July 15, 2005

TORONTO JULY 15, 2005: ATN is proud to announce a new direct feed for its Punjabi Channel from India. ATN Alpha Punjabi, now called ATN ALPHA ETC PUNJABI will captivate audiences by distilling the very essence of Punjab. It covers an entire spectrum of genres with its programming that includes dramas, cultural and religious programmes, news, music, movies, comedy, special events and much much more! The jewel in the crown will be Gurbani, which is broadcast deferred live every morning from the Golden Temple in Amritsar, Punjab…a must for every Punjabi household.

The new channel has an understanding of the Punjabi mindset & ethos which is reflected in the rich & varied programming that is on offer like….

Jugnu Mast Mast: Punjab’s most popular comedy show featuring Bhagwant Mann

Star of the Week: The programme features one star personality every week, who shares experiences of their life with the viewers

Dial Punjabi: An interactive request based musical show

Events: Watch the best of Local & International Punjabi events

Punjabi Power Pack - A 30-minute joyride of power-packed Punjabi pop songs

Punjabi News – Latest Punjabi news now 6 times a day

The new programming line up will start from Monday July 18, 2005, so keep tuned and watch the best of Punjabi entertainment with changes in programming line up.

ATN owns and operates six television channels across Canada and has been awarded 16 more digital television licenses by the CRTC. ATN plans to launch more digital channels in the near future and has programming alliances with leading Broadcasters such as ZEE TV, B4U, Sony Entertainment Television, Alpha Punjabi, JAYA TV, ARY Digital, NDTV, Aastha TV ATN Bangla and Kairali TV. ATN is also expanding its services to the radio market. Canadian Satellite Radio (CSR) and ATN signed a Memorandum of Understanding regarding production for the Mosaic channel. CSR is associated with XM Satellite for coverage across Canada and the United States.

ATN is also the largest promoter and distributor of World Class Cricket across Canada.

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