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ATN Acquires Broadcast rights for the Canadian Series "The Legend of Ponnivala".

May 23, 2013

May 23, 2013: Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster, is pleased to announce that it has acquired the Exclusive broadcast rights for ‘The Legend of Ponnivala’ for Canada from The Sophia Hilton Foundation of Canada and Soft Science Associates, Ltd.

‘The Legend of Ponnivala’ is a 26 part animated series produced in Canada and tells a story of the epic Indian heroes Ponnar and Shankar. It also relates the origins of their family, back to the founding of the region two generations earlier. It is a surprisingly expansive tale for a local legend, and includes a wealth of historical and social insights into medieval Indian culture. It draws inspiration and characters from the great Indian epic, the Mahabharata, while keeping its focus on farming, the lifestyle central to its place of origin.

“This is amongst the first of its kind Canadian Animated production based on a story from The Indian Subcontinent. We have always supported, promoted and carried innovative independent Canadian productions on our channels and plan to continue doing so with even more vigour and resources” said Dr. Shan Chandrasekar President and CEO of ATN.

The series will air on 3 ATN channels namely; the flagship channel ATN HD, ATN Jaya TV & CBN in English and the same will also be dubbed in Tamil language for ATN’s Tamil language channel ATN Jaya TV at a later date. ATN hopes to gain audiences across all age groups and communities from this show as the story has never been presented in a televised format before.

ATN's future plans include, assisting Canadian Independent Producers in exporting their product internationally, where possible.  About ATN - Asian Television Network International Limited: ATN serves Canada’s diverse cultural communities with 44 specialty television channels. The Company offers its flagship ATN-HD general interest service, 4 Bollywood movie channels and a variety of channels that include 3 sports Channels, 3 news Channels, 3 music Channels, 3 lifestyle Channels, 3 Chinese Channels, 6 Punjabi channels, and several regional language channels. ATN operates a South Asian Radio Service on Satellite Radio across The United States and Canada. Some ATN content is also available on any Bell mobile phone that supports video. ATN has programming alliances with leading international broadcasters like Star Network (News Corp), Sony Entertainment Television, Viacom, Times Television Network, B4U Network, NDTV and many more. ATN channels are available on various Cable, Satellite and IPTV Platforms across Canada like Shaw Cable, Bell TV, Rogers Cable, Bell Fibe TV, TELUS Optic TV, Cogeco Cable, and Others.

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For more information please visit www.asiantelevision.com or contact…

Pramod Israni
Vice President – Marketing
Asian Television Network International Limited
330 Cochrane Drive
Markham, Ontario L3R 8E4
Canada

Tel: 905-948-8199
Email: pramod@asiantelevision.com

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