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ATN NEO CRICKET TO LAUNCH IN CANADA 

September 28, 2010

Back-to-back cricketing action from India’s No. 1 sports channel 

Toronto, Canada, September 28, 2010 - ATN today announced the imminent launch of yet another dedicated cricket television channel nationally in Canada, having acquired exclusive Canadian rights to distribute NEO Cricket, India‟s number one Sports channel. The channel will showcase more India international and domestic cricket than ever before shown on any sports channel including test and ODI events with participants from around the world featuring Australia, New Zealand, England, West Indies and the Indian sub-continent in addition to Asia Cup along with various exciting domestic series including Ranji Trophy, Z.R.Irani Trophy, Challenger Trophy, Deodhar Trophy and Duleep Trophy “The sun never sets on the commonwealth of cricket and ATN would like to bring first rate cricket shown on India‟s number one Neo Cricket Sports Channel to our viewers who extend beyond the commonwealth diasporas now settled in Canada and include all the cricket devotees from all walks of life”, said Dr. Shan Chandrasekar, President and CEO of ATN, commenting about the imminent launch of the channel. “ATN is delighted to add this compelling sports channel which showcases the games from the largest and richest board of control for cricket in the world” he added. Commenting on the poised launch in Canada, Vikram Das, Sr. VP- International & Syndication, NEO Sports Broadcast Pvt. Ltd. said, “Our availability in North America reaffirms NEO Cricket‟s commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America.”

ATN launched its first cricket channel, „Cricket Plus‟ in 2007. It also shows a lot of cricket matches on its CBN channel. The new channel with back-to-back cricketing action shall be known as ATN-NEO CRICKET.

 About ATN – Asian Television Network International Limited (TSX-SAT) ATN serves Canada‟s Asian community with 28 Channels including 18 Canadian premium specialty channels. ATN offers regional language channels as well as its flagship general interest service ATN, four Bollywood movie channels with 800 movies a month, sports channels, news channels, music channels, and a lifestyle channel with yoga and fitness. ATN is Canada's largest distributor of World Class Cricket including ICC World Cup and Indian Premier League (IPL). ATN operates the only South Asian Radio Service 24 hours a day on XM across The United States and Canada. ATN is also the first and only broadcaster in Canada to deliver South Asian Content on Bell Mobility. 

 About NEO Sports Broadcast Pvt. Ltd. 

 NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e. Cricket – the No. 1 sports channel for the year 2008 & 2009 in India by annual Gross rating points (Source- TAM 2008 & 2009) and Sports – the premium all sports channel.  Sports offers premium quality global sports including top drawer Football, Tennis, Golf, Motor sports, Badminton to the Indian sports lovers. This includes German Bundesliga, US PGA TOUR Golf, Davis Cup and Fed Cup, WTA Tour Women‟s Tennis, NASCAR & MotoGP among others. 

 Cricket is the world‟s first cricket centric TV channel and currently broadcasted in more than 25 countries across Asia. Amongst its range of cricket centric programming is all Indian International Cricket matches played in India including ODI‟s, T20 and Test matches. 

FOR MORE INFORMATION: 

B. Fulton, CHIEF FINANCIAL OFFICER
Asian Television Network International Limited
Newmarket, Ontario Canada
905-836-6460
e-mail address: atn@asiantelevision.com
ATN WEBSITE: www.asiantelevision.com 

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